I bought a Sony 52XBR5 for my living room and a 40XBR5 for my bedroom. I can't say enough how good these TVs are! I spent 2 months comparing other top-of-the-line models from other brands both online and in-store displays. I couldn't settle for anything less. The Sony XBRs are a little more expensive, but if you're like me (one who only buys TVs once every 15 years), these are well worth their prices. Picture quality, styling, useability are all superb. The XBRs have features, such as 120 Hz refresh rates that are not available in other brands. Please, do your research before you invest on your new LCD TVs. You'll find that the Sony XBRs are the best.