I shopped only for the Sony Bravia for the last year, but the Samsung features and picture quality changed my mind. The swivel base, the stylish exterior, movie theater experience to name a few are several reasons to buy this TV. I got it on sale for $1999 with a 10% discount a $150 NFL Experience Promotion and another 10% cash back. I usually have regrets after purchasing anything over $500.00 but this TV is remarkable. I had a few visitors over and 1 of them decided to buy the 46 inch version. Go Samsung. I think the fact that Samsung and Sony has teamed up will benefit and future customers everywhere!